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Our graphic territory
Simple powerful, evolutive, inclusive.
Logotype
Our new logo is that of a modern brand at the service of commerce.
A sober, visual word
The brand name speaks for itself, hence the desire to not add any symbol or emblem.
A custom-made typography
An original creation, it symbolizes efficiency and performance, thanks to a refined design and an impactful weight, all in capitals. It also evokes proximity and accessibility through a certain roundness.
Assertive colors
Black on light background, white on dark background and blue on a black background, the colors are timeless (black and white), with a soft yet assertive proprietary blue.
Versions
R0 G0 B0
# 000000
C0 M0 Y0 K100
R164 G219 B232
# a4dbe8
C38 M0 Y7 K0
R255 G255 B255
# ffffff
C0 M0 Y0 K100
Presentation
To ensure the logo is legible and visible, a minimum surrounding clearspace has been defined to protect it. This must be respected. The minimum clearspace is the first letter P of the logotype. Do not place text in this area.
To ensure all elements remain legible, the minimum width must be respected for the logotype and its symbol. The minimum size varies depending on the reproduction format.
Use on backgrounds
For optimal visibility, use the monochrome black version on light backgrounds and the monochrome white version on darker backgrounds.
Use blue version only on black background.
N.B. When using disturbed backgrounds (photography), make sure the logo sits on a homogeneous part and use the white
or black version according to the best contrast.
Typefaces
our own typeface
PrestaShop has its own typography: the PrestaFont. It offers several variants for each of the letters composing PrestaShop.
Different families were developed to express the scalable, customizable and adaptable nature of the PrestaShop solution. It is used for titles only. It can be used on all communication supports.
To feature the various glyphs, it is recommended to use the natural behavior of the PrestaFont. However, it is possible to change glyphs manually, if certain rules are respected (see page 28).
N.B. This typeface is available (on request) from the PrestaShop Brand Experience team.
Accompanying typefaces
IBM Plex Sans
The IBM Plex Sans is our corporate font. It is used on all communication supports N.B. This font is subject to copyright. It is available on Google fonts
Arial
Arial is our substitute font, notably for office purposes (PPT, word, email signature…). This is a system font available on all computers.
Monograms
Versions
If the choice of a monogram is open, it is best to have variations across
different applications.
The monograms are applied:
- In black with blue on light background
- In white with black on dark backgrounds
- In blue with black on black background
They can be used as email signatures, goodies, social networks, newsletter.
Colors
Primary
Pantone 635 C
C 38 M 0 Y 7 K 0
R 164 G 219 B 232
# a4dbe8
Pantone
C 0 M 0 Y 0 K 100
R 0 G 0 B 0
# 000000
Pantone
C 0 M 0 Y 0 K 100
R 255 G 255 B 255
# ffffff
Secondary colors
Pantone 2253 C
C 27 M 0 Y 23 K 0
R 189 G 233 B 201
# bde9C9
Pantone 1205 C
C 0 M 10 Y 50 K 0
R 248 G 224 B 142
# f8e08e
Pantone 2085 C
C 14 M 20 Y 0 K 0
R 222 G 205 B 231
# decde7
Pantone 7723 C
C 69 M 0 Y 53 K 7
R 80 G 166 B 132
# 50a684
Pantone 136 C
C 0 M 30 Y 80 K 0
R 255 G 191 B 63
# ffbf3f
Pantone 2076 C
C 60 M 75 Y 0 K 0
R 134 G 89 B 181
# 8659B5
Pantone 7734 C
C 77 M 0 Y 80 K 62
R 40 G 97 B 64
# 286140
Pantone 138 C
C 0 M 56 Y 100 K 8
R 222 G 124 B 0
# de7c00
Pantone 7665 C
C 64 M 84 Y 0 K 32
R 94 G 54 B 110
# 5e366e
Download all the assets you need
PrestaShop core elements available in one place to add to your creatives and communications.
